Marketing and Audience Engagement 

One of our greatest challenges with the print edition was inconsistent distribution. While the yearbook was reliably handed out during homeroom, I often found newspaper copies left untouched in their stations spread across campus.

To address this, the section editors and I coordinated Instagram reposts through the Ka Punahou account, showing followers where students could find printed copies. With each editor reaching over 200 unique followers, this strategy significantly raised student awareness of the print edition and generated excitement around the print release.

Moreover, we shifted to active, in-person distribution. Several section editors and I stationed ourselves outside grade-level assemblies and chapel periods, handing out copies as students exited. This ensured the paper reached students directly and increased readership across campus.

Finally, we introduced an online strands game in the games section of the print edition, ensuring that the paper aligned with emerging trends in the crossword and newspaper puzzle industry.